Color Theory Part 3: Short Writing Assignment
What are the 3 primary colors?
Red, Green, and Blue
How are secondary colors created? Cite an example
Secondary colors are created by combining primary colors. Such as combining red and blue to form magenta, red and green to form yellow, and green and blue to form cyan.
How are tertiary colors created? Cite an example
Tertiary colors are created by combining two secondary colors or a primary and secondary color. Such as combining red and yellow to form orange.
What is the difference between subtractive and additive color models?
Additive colors are "pure" and add up to white light. Subtractive It uses cyan, magenta and yellow pigments or dyes to subtract portions of white.
How can color affect our perception?
colors seem more or less bright based on their surroundings making us see different colors which is why we see color illusions.
How does one color affect another?
The contrast of colors change based on their surrounding colors.
Find an example or show an example of a greyscale image.
Find an example or show an example of a monochrome image.
Find an example or show an example of an image that uses complimentary color.
Helvetica Movie assignment
1. Where does Helvetica originate from? What country?
Münchenstein Switzerland.
2. What does the name Helvetica mean in English?
Swiss.
3. What year was Helvetica created, Who created it?
The end of ww2 - 1957, Max Miedinger, and Eudard Hoffman.
4. What is the design style that Helvetica brought to popularity worldwide?
It was neutral, the text had meaning instead of the typeface.
5. Name 3 qualities of Helvetica.
Neutral, Sans-serif, Smooth.
6. List the names of 3 different design styles or design movements that are discussed in the film?
Typography, Modernism, and Post- Modernism.
7. Which screen fonts did Matthew Carter design?
Veranda, Georgia
8. What is the cloned version of Helvetica called?
Swiss
9. Is David Carson a trained designer? How does it affect his approach
No. It caused him to experiment instead of having planned ideas.
10. What magazine did David Carson Design?
Ray Gun
11. Name 5 brands that use Helvetica
America Apparel
Panasonic
Harley Davidson
Toyota
Motorola
Helvetica Movie Assignment
Thinking More deeply
Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
The font I most use is Times New Roman. Im not exactly sure why I use it. I think it is because it is the one that i have always used. Also I think I use it because it is a nice font that is able to be very neutral. It is not to bold or to fancy. Instead it is a nice plain, normal font. I like it because it can work on any document from resumes to report papers.
Name 4 Designers that appear in the film. Look them up and show examples of their work, research and provide links to websites and any biographical information about them. Post the information to your blog.
David Carson
David Carson is an American graphic designer, art director and surfer. He is best known for his innovative magazine design, and use of experimental typography. https://en.wikipedia.org/wiki/David_Carson_(graphic_designer)
Paula scher
Paula Scher is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991. https://en.wikipedia.org/wiki/Paula_Scher
Stefan Sagmister
Stefan Sagmeister is a New York-based graphic designer, storyteller, and typographer. Sagmeister co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh in New York City. https://en.wikipedia.org/wiki/Stefan_Sagmeister
Wim Crouwel
Willem Hendrik "Wim" Crouwel is a Dutch graphic designer, type designer, and typographer. Between 1947 and 1949, he studied Fine Arts at Academie Minerva in Groningen, the Netherlands. https://en.wikipedia.org/wiki/Wim_Crouwel
